Frameless London: the UK’s largest immersive art experience

Explore iconic masterpieces in a multi-sensory immersive experience at Marble Arch Place.

Image: Christ in the Storm on the Lake of Galilee Rembrandt van Rijn (1606-1669). Frameless London. June 2023. © MTotoe

Frameless, London's first permanent digital immersive arts experience at Marble Arch Place, covers an impressive 30,000 square feet across two floors. This groundbreaking venue stands as the largest immersive art experience in the UK, offering visitors a truly unique and culturally rich entertainment experience.

Image: The Dawn of Venus Thomas Lowinsky (1892–1947). Frameless London. June 2023. © MTotoe

Featuring four themed galleries, Beyond Reality, Colour in Motion, The World Around Us, and The Art of Abstraction, Frameless allows visitors to explore 40 interactive digital interpretations of masterpieces by renowned artists such as Cezanne, Kandinsky, Monet, Canaletto, Rembrandt, and Klimt. Through advanced 4K resolution technology and interactive projection techniques, Frameless utilises state-of-the-art technology to offer an unforgettable journey into the immersive art world.

Image: The Persistence of Memory Salvador Dalí (1904–1989). Frameless London. June 2023. © MTotoe

Frameless has joined forces with Panasonic to supply the state-of-the-art technology necessary to deliver the exhibition. Drawing inspiration from acclaimed immersive art ventures like teamLab's Borderless in Tokyo and L'Atelier des Lumières in Paris, Frameless is cementing its position as a prominent cultural landmark in London.

Image: Self-Portrait Vincent van Gogh (1853-1890). Frameless London. June 2023. © MTotoe

Image: The Dream Henri Rousseau (1844–1910). Frameless London. June 2023. © MTotoe

This ambitious project has been made possible through a collaboration of leaders in technology, arts, architecture, and experiential events. By offering an accessible and illuminating introduction to a wide array of artists and artistic movements, Frameless presents mesmerising displays of iconic paintings accompanied by music.

Image: Group IV, No. 3. The Ten Largest, Youth, Hilma af Klint (1862-1944). Frameless London. June 2023. © MTotoe

It is an extraordinary chance to explore and rediscover renowned masterpieces, including Van Gogh's mesmerising Starry Night, alongside iconic works by artistic luminaries such as Hilma af Klint and Rembrandt van Rijn.

Image: Frameless London. June 2023. © MTotoe

With the city's shift to immersive art in recent years, Frameless plays a significant role in solidifying London's position as a hub for immersive entertainment. Frameless is an interesting take on traditional art that is worth exploring in the city. Suitable for all ages, it offers the perfect location to sit back and observe a curious introduction to an art form set to take the world by storm in the next 10 years. Click here for a visual view of the experience.

Location: 6 Marble Arch, London W1H 7AP. Time: Exploring the four galleries takes approximately 90mins. Price: from £15 children £25 adults. Book now.