Sober festival set to open in London this September
ALIVE : LDN is set to make history as London’s first large-scale alcohol-free festival, offering a full-day experience at Hackney Bridge on Sunday 7 September 2025. Billed as the “Coachella of social wellness,” it will feature music, movement, and mindfulness, from sunrise yoga sessions to a sunset headline performance, promising a unique journey focused on well-being, community, and authentic self-expression.
The “Coachella of social wellness”, the ALIVE : LDN festival from Daybreaker, will be taking place in London on 7 September 2025.
Throughout the day, attendees will be invited to participate in wellness activities such as morning yoga, a 5k run, breathwork classes, saunas, and cold plunges. Non-alcoholic cocktails and nourishing food from Hackney Bridge traders will complement the wellness environment, offering a space where guests can reconnect with themselves and others in a family-friendly setting.
The festival’s music line-up will feature world-class DJs and performers, including Groove Armada, Sam Divine, FACESOUL, Kiran Gandhi, Sarah Story, and Madam X. Rooted in Daybreaker and BRITA’s ethos of radical joy and intentional connection, ALIVE : LDN will encourage visitors to embrace authenticity, celebrate life without alcohol, and experience a sense of community.
Date: 7 September 2025. Location: Hackney Bridge, Units 1-28, Echo Building, E Bay Ln, London E15 2SJ. Price: from £29. Book now
