PATRÓN Tequila partners with 77 for new Tequila Lounge experience

PATRÓN Tequila has partnered with 77 to launch the new PATRÓN Tequila Lounge, a dedicated space that pairs premium tequila with London’s renowned nightlife scene. Located on the venue’s second floor, the lounge expands 77’s late-night offering with music, high-spec production and carefully curated experiences, providing guests with the opportunity to discover PATRÓN’s renowned range in a distinctive setting.

PATRÓN Reposado. Image courtesy of 77.

Produced in the Highlands of Jalisco, Mexico, PATRÓN Tequila is made using traditional methods and small-batch processes, while 77 has built a reputation for its cutting-edge nightlife experience, featuring an L-Acoustics sound system, state-of-the-art lighting, high-definition screens and striking visual production. Together, the partnership creates a destination where premium drinks and entertainment come together.

77 London. Image courtesy of 77.

The lounge features the UK’s first PATRÓN El Alto vending experience, dispensing 5cl bottles of PATRÓN El Alto (£60), alongside PATRÓN Silver, PATRÓN Reposado and PATRÓN XO Café. Guests can also enjoy a custom-designed spray mural, views overlooking the dancefloor and DJ booth, and easy access to performances from world-class DJs downstairs.

PATRÓN El Alto vending experience. Image courtesy of 77.

The lounge launched on 19th June with a special DJ set from London artist Nafe Smallz. The PATRÓN Tequila Lounge will remain a key part of 77’s spring and early summer programme, offering visitors a fresh way to experience the luxury tequila brand. Drink responsibly.

For further information and tickets for upcoming events, visit 77london.com

Enjoy PATRÓN Tequila responsibly and in moderation. Alcohol should only be consumed by those of legal drinking age.