Hyatt Regency London Olympia opens as West London’s newest cultural quarter takes shape

There are few parts of London where the past and future are being brought together as deliberately as Olympia. This morning, inside the newly opened Hyatt Regency London Olympia, the scale of that transformation became clear, a building once associated with the practical demands of a different era has been reimagined as part of a new destination for hospitality, culture, business and entertainment.

Hyatt Regency London Olympia. Image courtesy of

The 204-room hotel marks the latest chapter in the £1.3bn redevelopment of Olympia, a project that aims to reposition the historic West London site as one of the capital’s most ambitious mixed-use destinations. Opposite Kensington Olympia station, the hotel occupies a prominent position within one of London’s most ambitious regeneration projects, giving visitors direct access to a neighbourhood undergoing a major transformation.

Rather than creating a hotel detached from its surroundings, Hyatt Regency London Olympia has been designed to reflect the history and changing identity of the area. The property occupies Emberton House, a structure originally opened in 1937 as one of Europe’s largest multi-storey car parks, which has now been transformed through the work of Heatherwick Studio and SPPARC.

The result is a balance between the building’s past and its new role as a contemporary hotel. London-based design studio twenty2degrees has retained the industrial character of the original structure while drawing on Art Deco influences throughout the interiors. Metal detailing, marble finishes and a palette of deep greens and muted greys create an atmosphere that feels considered and understated, rather than overtly luxurious.

A key part of the hotel’s design is the way Olympia’s history has been reflected throughout its interiors. Bespoke artworks across the property reference different chapters of the venue’s past, from reinterpretations of Eadweard Muybridge’s pioneering chronophotography, recalling Olympia’s early Hippodrome Circus, to visual references celebrating the first computer exhibition held at the venue and the legendary musicians who have performed on its stage.

The hotel’s opening arrives at a pivotal moment for Olympia itself. The wider development is creating a new ecosystem of restaurants, offices, entertainment spaces, theatres and event facilities, turning an area once defined primarily by exhibitions into a destination intended to attract visitors throughout the day and evening.

For travellers, location remains one of the hotel’s strongest advantages. Beyond its immediate access to Olympia’s new cultural and commercial offering, the hotel sits within easy reach of some of West London’s most established institutions, including Kensington Palace, The Design Museum, Natural History Museum and Holland Park.

Inside, the emphasis is on flexibility. The 204 guestrooms and suites have been designed around modern travel habits, divided into distinct “Work and Play” and “Groom and Prep” zones. Sliding glass partitions, integrated technology and practical touches such as keyless entry reflect the expectations of a contemporary business and leisure audience.

The public spaces are equally central to the hotel’s identity. The 1937 Lounge & Bar acts as the social heart of the property, designed for everything from morning coffee to evening drinks, while The Market provides a faster option for guests moving between meetings, events and the wider neighbourhood.

The dining offering extends into Idalia, located within the Grade II listed Pillar Hall adjacent to the hotel. Led by chefs Samantha Williams and Lorena Tommasi, the restaurant combines modern British cooking with European and Asian influences, reflecting the increasingly international character of Olympia’s evolving community.

The hotel’s arrival comes at a time when Olympia is positioning itself as a destination for business as well as culture and entertainment. With more than 900 square feet of flexible meeting space, Hyatt Regency London Olympia caters to smaller gatherings, while larger conferences and exhibitions can draw on the wider Olympia complex, which is equipped to host events for up to 20,000 attendees.

Speaking during the opening, Georges Moura, General Manager of Hyatt Regency London Olympia, described the hotel as a place designed to connect visitors with “the story of Olympia and the energy, culture and community that make this neighbourhood so special”.

That sense of connection may ultimately define whether the hotel succeeds. London has no shortage of new hotels, but fewer that are tied so closely to the transformation of an entire district. Hyatt Regency London Olympia is not simply opening another address in the capital; it is opening alongside a new vision for one of London’s most recognisable historic sites.

As Olympia enters its next era, the hotel provides a new gateway into a neighbourhood that is once again becoming a place to gather, not only for exhibitions and events, but for dining, culture, business and everyday city life.

Hyatt Regency London Olympia officially opened on 6 July 2026 at 7 Olympia Way, London, W14 0EY, with rooms available from approximately £299 per night, subject to availability and dates. hyatt.com