Eco-conscious Londoners driving growth at plantable paper printing company SeedPrint
Fourth-generation family business transforms traditional stationery into wildflower gardens as eco-conscious Londoners drive expansion.
SeedPrint, a century-old Leicester printing company known for their innovative plantable paper products, is experiencing rapid growth as consumers and businesses across London seek out sustainable alternatives to traditional stationery.
The family-run business, operating from the historic Willday Printers site, creates business cards, wedding invitations, and corporate materials embedded with British wildflower seeds that grow into gardens when planted in soil.
London's Sustainability Focus Drives Interest
The growing interest in sustainable business products reflects broader environmental awareness among London professionals. SeedPrint reports that London-based enquiries have increased significantly as businesses seek materials that align with corporate sustainability goals.
"We're seeing strong interest from London's creative industries," explains Willday. "Interior designers, event planners, and marketing agencies are looking for materials that align with their clients' sustainability commitments without compromising on quality."
This trend coincides with increased focus on corporate sustainability reporting and growing consumer awareness of environmental issues. Several London-based businesses have recently adopted SeedPrint's plantable alternatives for their networking and event materials.
From Waste Paper to Wildflowers
The manufacturing process transforms fully recycled paper waste into premium stationery embedded with native wildflower seeds. Each sheet maintains professional print quality while ensuring seed viability for up to two years. When planted, the paper biodegrades naturally as wildflowers germinate and grow.
The embedded seed varieties are specifically chosen for UK growing conditions and include species that support declining pollinator populations, which is of particular concern in urban environments like London where green space is increasingly limited.
Environmental Impact in Numbers
Recent data shows that traditional business cards generate substantial waste, with approximately 10 billion printed annually in the US alone and 88% discarded within a week. In contrast, each planted SeedPrint product creates habitat for pollinators while supporting urban biodiversity.
Environmental scientists note that even small contributions to urban greenery can have cumulative positive effects, particularly in dense city environments where every flowering plant supports struggling pollinator populations.
